If there's one thing I know, it's people. I know how they think, what they want and how to make sure they book with you and not your competition.
Your communications expert
These days every time you turn around there’s a new business opening its doors. And to stay in the game, it’s important to position yourself as an expert. When you’re clear on your niche, understand your audience’s struggles and are at the top of the referral list, you’ll be an expert in no time!
When you position yourself as an expert, it means you aren’t interested in pleasing everyone. Instead, you speak only to your target audience and could care less if anyone outside of that group knows your name.
When you let go of trying to ‘do it all’, say it all’ and ‘hear it all’, success happens. A tighter focus, that speaks to LESS people, packs a bigger punch.
If your target audience includes everyone and the kitchen sink, it’s time to create more focus in your business.
Trying to fix everyone’s problems will only end in frustration. To get more clarity and focus around your niche you need to first think about WHAT problem you solve, and for WHO.
I know you think everyone can benefit from your product or service but the truth is, they can’t.
To get clear on your niche, try answering these questions:
On your way to achieving expert status, you’ll want to pay close attention to who’s making waves in your field. Get to know them, and make sure they know you.
When you share space with people who are already viewed as experts, then you won’t be far behind. Networking also presents opportunities for:
Not only is networking a great way to get reliable career advice, it builds your credibility among your audience. And gaining trust with the people that matter, is one sure way to achieve expert status.
A good business is always looking for ways to increase their brand reputation and awareness. And there’s no marketing tool more effective than a well articulated testimonial.
When someone gives you a testimonial, it means they’re vouching for you. It also means they’re revealing vulnerable information about a problem you fixed. And not just anyone will provide this kind of intimate information. But it’s that kind of information that will get you booked.
A stack of testimonials that talk about how great you are won’t bait any hooks. What people want is insight into why someone picked you, how you helped them and if it impacted their business in a positive way.
Positive testimonials that show how you fix a problem not only build your reliability as a business, they also serve as an unbiased way to establish trust (which you should know by now helps you achieve expert status).
If you’re tired of feeling lost in the crowd and like no one is listening to you, it’s likely because you, A) Don’t know who you’re talking to, and B) Aren’t talking about the RIGHT things.
To position yourself as an expert and get noticed, clarify your niche, network with like-minded business owners who’ve made it work and dig deep into your market research to better understand your audiences’ struggles and how you can help them (articulating this through testimonials works best).
For more information on strategic communication and messaging, check out my services.
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